前Spotify员工创企Malachyte获千万美元融资，将AI推荐引擎引入电商
前Spotify工程师创业，把基于实时行为预测的AI推荐技术应用于电商，获千万美元融资，值得关注。
三位前Spotify员工把曾支撑Spotify推荐系统的AI技术带到了电商领域。他们的新创企Malachyte用名为Vector AI的系统，通过实时分析点击、滑动等行为预测购物者当前意图，而非仅依赖历史购买记录。即使首次访问，也能即时调整商品展示顺序。该公司已获1000万美元种子轮融资。
正文摘录
Sidd Motwani, Ian Anderson and Shivaditya Sinha spent years building the behavioral intelligence infrastructure behind Spotify’s recommendation engine. Called Vector AI, the system is designed to predict a person’s intent and next actions instead of relying only on their past behavior. It powers about 90% of Spotify’s recommendations to its 800 million users. Now, the three are bringing a similar system to e-commerce with their new startup, [Malachyte](https://www.malachyte.com/). The company on Thursday said it had raised $10 million in seed funding to scale distribution and hire more product and commercial leaders. Malachyte was formed from the belief that most online stores treat shoppers the same way: Personalization is largely dictated by historical purchases, demographic segmentation…