Hi Product Hunt 👋 我是 Mridhu，在 Entropik 负责 Growth Marketing。上次 Mira 的发布是我在这里操盘的，所以第二次回归真的很开心。
作为营销人，这是我多年前就希望自己拥有的产品。我靠直觉批过的广告，多到自己都不太想承认。有了 AI Creative Insights，我能在花任何钱之前看到人们会看哪里、在哪里失去兴趣，以及该改什么。
我很想听听营销同行对这两点的看法：
- 你们现在怎么在多个广告版本之间做决定？⟪
PH 用户
Hey @productrambler and team, came here from a LinkedIn post, and I must say the product and concept behind this product are really fascinating and super interesting. I am the kind of person who always loves to explore out-of-the-box ideas and products, and this is definitely one of them. The way you guys leveraged AI to build a product in, I guess we call it, the "attention market" is super.
It is really exciting for any company, especially startups, to test their creatives and ads via data-backed predictions before they invest a huge amount of money in actually running ads and marketing.
Lovely product, congrats on the launch & best wishes. 🫡
PH 用户
I've spent years in consumer research, and the hardest part has never been the method. It's the calendar.
Proper pre-testing takes weeks. Campaigns ship on Friday. So most creatives go out without any evidence behind them.
AI Creative Insights doesn't replace research with real people, and it shouldn't. What it does is bring an insight layer to the creatives that were never going to get tested: where attention goes, how emotion moves, and what to fix.
It's on Product Hunt today, and I'd value the research community's honest view: AI Creative Insights by Decode - Predict which ad wins before you spend on media | Product Hunt
Code PHCREATIVE gets you 5 creatives free, with results instantly.
PH 用户
Hi all, I'm Sumit, VP of Machine Learning & Data Science at Entropik. Skeptics especially welcome in this thread. 🙂
The fair question is: "Can a model really know where people will look?"
Think of it like a weather forecast for attention. The model learns from real attention and emotion data, gathered from real people watching real ads. When you upload a new creative, it forecasts how an audience is likely to respond.
And like a forecast, it's a prediction, not a guarantee. It won't replace testing with real people for your biggest campaign of the year. What it does is give the other ninety-plus percent of your creatives, the ones that never get tested at all, some evidence before they go live.
Ask me anything: how it's trained, where it's strongest, and where it's not. I'd rather you hear the limits from me.
我们发布 Mira 时——一个能自己跑用户访谈的 AI Moderator——你们帮它拿到了第 5 名。你们的评论塑造了我们后来做的很多事。真的谢谢你们。🙏
今天，我们带来的是客户已经用了一段时间的东西。
想象一下：屏幕上三条广告版本，周五就要上线，一屋子聪明人在争论哪一条“感觉更对”。某位高管拍板。预算开跑。两周后，数据才告诉你有没有押对。
传统的投放前测试有帮助，但要花几周时间和一大笔研究预算，所以大多数广告素材还是靠直觉发布。
这就是我们做 AI Creative Insights 的原因。它已经是我们核心产品之一有一阵了，今天我们把它带到 Product Hunt。Mira 帮团队理解人们说了什么。这个产品则能在人们看到你的广告之前，预测他们会怎么反应。
上传任意广告素材（视频、banner、社交、OOH），几分钟内你就能看到：
眼睛最先落在哪里，以及什么被忽略了；人们每秒的情绪如何变化，以及在哪里流失；该改什么、为什么改、预期影响有多大；你的广告素材和同类品类相比处在什么水平。
这两个产品都来自 Decode 背后的团队——这个情绪与注意力研究平台被 150+ 全球品牌信赖。
🎁 给 Product Hunt 社区：使用优惠码 PHCREATIVE 可测试 5 个广告素材，并立即拿到结果。想要提前体验 Synthetic Audience，按 persona 逐个对比反应？发邮件到 marketing@entropik.io，主题写 "PH Early Access"。
我想请大家做件事：拿一条你拿不准的广告跑一下，然后在这里告诉我们。预测和你的直觉一致吗？哪里让你意外？如果你上次用过 Mira，也很想听听这两者可以怎么配合帮到你。
我会在这儿待一整天，回复每一条评论。再来一次！🚀
作为营销人，这是我多年前就希望自己拥有的产品。我靠直觉批过的广告，多到自己都不太想承认。有了 AI Creative Insights，我能在花任何钱之前看到人们会看哪里、在哪里失去兴趣，以及该改什么。
我很想听听营销同行对这两点的看法：
- 你们现在怎么在多个广告版本之间做决定？⟪
It is really exciting for any company, especially startups, to test their creatives and ads via data-backed predictions before they invest a huge amount of money in actually running ads and marketing.
Lovely product, congrats on the launch & best wishes. 🫡
Proper pre-testing takes weeks. Campaigns ship on Friday. So most creatives go out without any evidence behind them.
AI Creative Insights doesn't replace research with real people, and it shouldn't. What it does is bring an insight layer to the creatives that were never going to get tested: where attention goes, how emotion moves, and what to fix.
It's on Product Hunt today, and I'd value the research community's honest view: AI Creative Insights by Decode - Predict which ad wins before you spend on media | Product Hunt
Code PHCREATIVE gets you 5 creatives free, with results instantly.
The fair question is: "Can a model really know where people will look?"
Think of it like a weather forecast for attention. The model learns from real attention and emotion data, gathered from real people watching real ads. When you upload a new creative, it forecasts how an audience is likely to respond.
And like a forecast, it's a prediction, not a guarantee. It won't replace testing with real people for your biggest campaign of the year. What it does is give the other ninety-plus percent of your creatives, the ones that never get tested at all, some evidence before they go live.
Ask me anything: how it's trained, where it's strongest, and where it's not. I'd rather you hear the limits from me.
当年 Lava 和我创办 Entropik 时，我们押注了一件事：人们对某件事的感受，比他们嘴上怎么说更重要。之后我们做的大部分东西，都是围绕如何准确、规模化地衡量这种感受。
AI Creative Insights 就是让这个押注变快的地方。过去要花一项研究才能得到的结果，现在几分钟就能搞定：上传一支广告，就能看到注意力去了哪里、情绪如何变化，一秒一秒地看。
这个简单上传的背后，是我们做过最难的工程：让预测快到能用在真实 campaign 里，又一致到能让人在图片和视频上都信得过。
工程师和开发者们，欢迎你们问它到底怎么运作。营销人们，我也很想知道哪里用起来慢或别扭。那些就是我们最先修的东西。