亚马逊 Alexa 上线‘Update Me When’功能，主动推送购物提醒
亚马逊Alexa推出‘Update Me When’功能，从被动问答转向主动推送购物提醒，反映其AI购物策略的转变。
亚马逊为 Alexa 购物助手推出‘Update Me When’功能，用户设置后，当品牌发新品、剧集上新、歌手开巡演等触发购买欲的事件发生时，会收到个性化提醒。这标志着 Alexa 从被动回答转向主动预测购物需求。
正文摘录
Amazon continues to experiment with how AI can be used to improve the shopping experience, resulting in Tuesday’s [launch](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant) of a new feature within its Alexa for Shopping AI assistant called “Update Me When.” This latest addition can send consumers personalized notifications when something new or relevant happens that could lead to a purchase. For instance, Amazon suggests people could use the feature to track when a favorite brand launches a new product line, when a new season of a favorite TV show drops, when an artist they like announces a concert tour, when an author they read releases a new book, when a tech company releases a new product, and more. The launch is one of several AI-powered shopping features…