Perplexity 印度免费赠送活动结束 下载量骤降超九成
Perplexity 用免费赠送换来印度市场爆发式增长，活动一停下载量立刻暴跌，免费换用户的模式能否持续值得关注。
Perplexity 与印度电信商 Airtel 合作，向 3.6 亿用户免费赠送一年 Pro 订阅（原价约 200 美元），换取 7 个月内 5600 万次下载，月活用户一度从 890 万涨到 2200 万。但今年 1 月领取窗口关闭后，下载量较前 6 个月骤降逾 90%，月活也回落至约 1400 万。这场大规模“免费换增长”实验，正检验补贴能否转化为长期付费用户。
正文摘录
[Perplexity](https://www.perplexity.ai/) spent the past year running one of the biggest AI growth experiments, [giving its premium service away](https://techcrunch.com/2025/07/17/perplexity-sees-india-as-a-shortcut-in-its-race-against-openai/) to customers of Indian telecom giant [Airtel](https://techcrunch.com/tag/airtel/). Now, as the earliest of those free subscriptions expire, the results are starting to emerge, offering an early test of whether bundling paid AI services can create lasting users and revenue after the giveaway ends. In July 2025, Perplexity [partnered](https://www.airtel.in/press-release/07-2025/airtel-partners-with-perplexity-powers-every-single-of-its-360mn-customers-with-perplexity-pro/) with Airtel, India’s second biggest telecom operator, to offer a free 12-month P…