Shopify 称 AI 搜索拉动流量与销售，而非替代谷歌
AI 搜索不是抢走传统搜索的份额，而是为 Shopify 商家带来增量转化，与传统搜索互补。
Shopify 总裁称 AI 已成为搜索的补充而非替代，尤其利好中小商家。Q2 由 AI 驱动的流量和订单同比增两倍，且传统搜索流量仍在增长，占店面会话约三分之一。AI 能理解多维需求，转化率更高，75% 的 AI 订单来自小众品类。
正文摘录
E-commerce software maker Shopify seems to be benefiting handily from people using AI to search. On the company’s second-quarter earnings call, Shopify President Harley Finkelstein said AI has become a “complement to search, rather than a substitute for it,” and had particularly benefited the long tail of e-commerce, including the smaller merchants that make up the majority of its customer base. Indeed, the company credited its [earnings beat](https://www.investors.com/news/technology/shopify-stock-shop-shopify-earnings-q22026/) and soaring revenue to AI search, at least partly. This is quite different from how AI is [impacting](https://www.theatlantic.com/technology/2026/06/google-search-ai-optimization/687495/) online publishing, where AI summaries have led to a measurable drop in click-…